Scott, K. A., & Sandell, E. J. (2022). INCREASING INTERCULTURAL COMPETENCY IN STUDY ABROAD MARKETING CLASSES: IMPLEMENTING THE INTERCULTURAL DEVELOPMENT INVENTORY. Marketing Education Review, 1-11.
The study was conducted in a Mid-Western University. The intent of the study was to assess the impact of study abroad program on the intercultural learning gains of the students. The participants of the study were 34 students who were enrolled in marketing course. The course prepared the students for the study abroad. The pre-departure component of the course helped the students to understand the culture of Belize, students were required to complete pre-readings, were also involved in various reflection activities and also completed the pre-IDI assessment. Followed by the pre-departure students participated in a 8 days long study abroad trip to Belize during the study abroad students were provided opportunity to experience the local culture. Upon completion of the study abroad trip students kept helping the companies in Belize for creating marketing materials. Students took their Post-IDI. The results of the study revealed that the intercultural learning of the students increased from pre-test to post test. The increase was significant students moved from lower Minimization to center of the Minimization. Overall the results of the study indicated that intententially structured curriculum helped the students to develop interculturally.
Business, Management, & Leadership