About
Lisa Balser is a Certified Diversity Executive and award-winning executive creative director with three decades of experience leading teams and shaping culture in the advertising industry. As a Qualified Administrator of the Intercultural Development Inventory, she applies a creative and strategic lens to strengthen organizational culture, leadership development, internal and external communication, and behavior change. Her training experiences are known for being creative, energizing, and deeply relevant—designed to foster meaningful connection, perspective-shifting dialogue, and real-world application. Through her consultancy, New & Improved, Lisa delivers assessments, coaching, consulting, speaking, and training—including The PrACTice Program™, a behavior-based learning tool she developed to help teams embed inclusive habits into everyday work. She works with clients across advertising and marketing, branding, tech, healthcare, and nonprofit sectors.