Lisa Balser

Founder, CDE®, Executive Creative Director

Founder, CDE®, Executive Creative Director at New & Improved LLC

About

Lisa Balser is a Certified Diversity Executive and award-winning executive creative director with three decades of experience leading teams and shaping culture in the advertising industry. As a Qualified Administrator of the Intercultural Development Inventory, she applies a creative and strategic lens to strengthen organizational culture, leadership development, internal and external communication, and behavior change. Her training experiences are known for being creative, energizing, and deeply relevant—designed to foster meaningful connection, perspective-shifting dialogue, and real-world application. Through her consultancy, New & Improved, Lisa delivers assessments, coaching, consulting, speaking, and training—including The PrACTice Program™, a behavior-based learning tool she developed to help teams embed inclusive habits into everyday work. She works with clients across advertising and marketing, branding, tech, healthcare, and nonprofit sectors.
Who They Serve:

Corporations

Educational Institutions

Individuals

Non-Profit Organizations

Services:

Group Debriefs

Individual Debriefs

Group Coaching

1-on-1 Coaching

Program Evaluation

Organizational Consulting

Workshops

Training Development

Service Format:

In-Person

Virtual

Languages:

English